My advertising work for On Running is built around creating bold, high impact campaigns that connect movement, performance, and storytelling. Through concepts like “Stories That Move” and “Walk on Clouds”, I focus on clear messaging, strong visual hierarchy, and placement in high traffic environments to capture attention quickly and guide the audience toward action. This project strengthened my understanding of how to promote a business by blending branding, emotion, and strategy to create advertisements that not only stand out but also drive real engagement and experience.