For this project, I developed a wayfinding and advertising system for On Running, designed specifically for Southern Cross Station. The objective was to create a set of visuals that could both direct people through a high traffic environment and promote the brand at the same time. The campaign focuses on engaging everyday commuters, athletes, and professionals, while also encouraging them to locate and visit a temporary pop up store within the station.

My approach was to create a clean and cohesive visual language that reflects On’s brand values. I focused on simplicity, clarity, and movement by using minimal layouts, strong typography, and subtle graphic elements inspired by the brand’s cloud technology. The designs are intended to feel intuitive and easy to navigate, while also creating a consistent and modern brand experience that draws attention, communicates clearly, and guides users through the space.