Through these different projects, I’ve developed my skills in animation by experimenting with different styles, techniques, and workflows. I’ve learned how to bring ideas to life through motion, focusing on timing, pacing, and visual storytelling. Working across different types of animation has helped me understand how design and movement work together, and has pushed me to keep improving and refining my process with every project.
I created a wayfinding and promotional campaign for On Running at Southern Cross Station. The goal was to design signage and advertisements that guide commuters while promoting the brand and leading them to a pop up store. I used a clean, minimal style with strong typography, neutral colours, and directional elements to create a clear, modern system that reflects On’s identity and connects navigation with brand storytelling.
I designed a wayfinding and promotional system for On Running at Southern Cross Station. The goal was to guide commuters through a busy space while promoting the brand and directing them to a pop up store. I focused on creating a clean and modern visual style that reflects On’s identity, using simple layouts, clear typography, and movement based elements to make navigation easy and engaging.
