For this project, I was tasked with creating a complete wayfinding and promotional campaign for On Running at Southern Cross Station. The aim was to design a system of signage and advertising that not only helps guide people through a busy transport environment, but also promotes the brand and leads them towards a pop up store. The campaign needed to target commuters, athletes, and urban professionals, while reflecting On’s identity built around performance, innovation, and sustainability.

To achieve this, I developed a clear visual system using clean typography, minimal layouts, and a neutral colour palette with bold accents, inspired by On’s Swiss design style. I also incorporated cloud inspired shapes and directional elements to create a sense of movement and flow throughout the space. The overall goal was to create signage that feels simple, modern, and easy to follow, while also building a strong brand experience that connects navigation with storytelling and encourages people to engage with the campaign and visit the store.